Overview of the New Regulations
Abu Dhabi has lately imposed strict laws to control the quickly expanding influencer marketing sector in the UAE. All social media influencers and companies offering advertising services must get a valid license from the Abu Dhabi Department of Economic Development (ADDED) by July 1, 2024, or else they risk facing harsh fines. By taking this action, companies hope to preserve a structured environment for enterprises while safeguarding consumer rights and ensuring transparency and professionalism in the digital advertising space.
Details of the Fines and Penalties
Under the new restrictions, organizations and people operating without a licence risk fines of up to Dh10,000, or roughly $2,720. The closure of a business may also occur from noncompliance. The imposition of fines is a component of a larger initiative to control the digital advertising market and uphold ethical standards.
Who Needs a License?
All social media influencers and companies that offer electronic platform advertising services are subject to the restrictions. As long as they have an Emirates ID card or unified number, this covers both foreign and local residents living in the United Arab Emirates. These rules also apply to government agencies that advertise on internet platforms.
How to Obtain a Social Media Influencer License
The Tamm platform has expedited the licensing procedure. Requests for required activities, such as e-platform advertising services, can be effortlessly submitted by applicants. Dh1,250 for individuals and Dh5,000 for businesses is the license cost structure. Foreign nationals who fulfil the prerequisites may also apply for these licenses.
Implications for Influencers and the Industry
The industry as a whole and social media influencers are both greatly affected by the new rules. Influencers now need to apply for a license in order to lawfully operate, guaranteeing adherence to the rules. With this action, there will likely be more licensed organizations providing advertising services on electronic platforms and social media than the existing 543 registered entities.
The rules further demonstrate Abu Dhabi’s dedication to upholding openness and regulatory supervision in the field of digital advertising, guaranteeing ethical behavior and consumer protection compliant with global norms. The action is viewed as a step toward creating in the Emirates a digital advertising ecosystem that is more accountable and structured.
