How to Start an Advertising Company in Abu Dhabi, UAE: Procedure, Documents Required, Cost, What type of License to obtain?

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Procedure to Start an Advertising Company in Abu Dhabi, UAE

  • Create a detailed business plan outlining your company’s structure, services, target market, and financial projections.
  • Decide which specific promotional activities your business will participate in, such as event management, public relations, marketing, and media preparation.
  • Select a legal framework for your business. A limited liability company (LLC), partnership, sole proprietorship, or free zone entity are among the options. Establishing a business in a free zone could be the better choice for foreign investors.
  • Select a distinctive name for your company and get the Abu Dhabi Department of Economic Development (DED) to authorize it.
  • For first permission, submit the required paperwork to the DED. Your business strategy, copies of your passport, and other pertinent paperwork may be included in this.
  • Get your company an office space. The precise specifications set forth by the licensing authority may determine the size and placement.
  • Create the Memorandum of Association with the DED and have it notarized. The company’s operations, shareholder structure, and other important information are described in this paper.
  • Apply to the DED for a commercial license and trade name. Submitting further paperwork, including the MOA, copies of your passport, and the visa page, can be necessary for this.
  • Pay the required amounts for the license issue, trade name reservation, and other related expenses.

Documents Required

  • copies of the owner(s) of the business’s passport, as well as any partners or shareholders.
  • Copies of the visa page for the business owner(s) and any partners or shareholders.
  • Emirates ID for each shareholder, partner, and business owner.
  • No Objection Certificate from the current employer or sponsor of the business owner(s).
  • A detailed business plan outlining your company’s structure, services, target market, and financial projections.
  • Drafted and notarized MOA specifying the company’s shareholding structure, activities, and other key details.
  • A lease agreement for the office space where your advertising company will operate.
  • Application for reserving the trade name you have chosen for your business.
  • Approvals from relevant authorities, if applicable, depending on the nature of your advertising activities.
  • Receipts of payment for various fees associated with the trade name reservation, license issuance, and other relevant costs.
  • A bank reference letter for the business owner(s) or shareholders.
  • Proof of initial approval from the Department of Economic Development (DED) or relevant free zone authority.

What is the cost of starting an Advertising Company in Abu Dhabi?

  • The cost can change depending on things like the type of license, office space, and other ancillary costs. Speaking with legal counsel or business setup professionals is advised for a precise estimate.

Type of license to obtain

  • This is a general license that allows businesses to engage in commercial activities. It suits most advertising companies involved in marketing, media planning, and related services.
  • You might require a media license if your advertising agency specializes in media-related operations, such as print, radio, television, or online media. The National Media Council (NMC) is the licensing body for this content.
  • If your advertising company focuses on organizing events, promotions, or exhibitions, you may require a specific license for event management.
  • A PR license may be necessary if your advertising company provides public relations services, including media relations, crisis communication, and reputation management.
  • Some jurisdictions may have specific licensing categories for advertising agencies. Check with the relevant authorities to determine if there is a specialized license for your type of advertising services.
  • The relevant free zone authority may provide you a license if you decide to establish your advertising business there. Free zones frequently provide particular advantages and rules designed with various sectors in mind.

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